Name, Image, and Likeness Representation

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A student-athlete’s name, image, and likeness (NIL) are the three identifiers that comprise a student-athlete’s legal right of publicity. With different states around the U.S. passing NIL legislation and the NCAA’s decision to suspend its rules related to NIL, student-athletes, businesses, and colleges are now faced with navigating untested waters.

Our services include:

• Partnering with student-athletes, starting in high school, to identify and develop an NIL strategy that aligns with the athlete’s personal values and interests
• Advising and counseling athletes to make key decisions pursuant to their NIL strategy -Negotiating terms of potential NIL deals
• Contract drafting and review to ensure your rights are protected and your sponsorship complies with shifting rules
• Intellectual property protection, including digital avatar licensing
• For-profit and non-profit entity creation to help protect your assets, as well as give back to the community
• Compliance assistance, ensuring your compliance, reporting, and disclosure requirements are met
• Legislation tracking, so you know all changes that may impact your eligibility and rights

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