A student-athlete’s name, image, and likeness (NIL) are the three
identifiers that comprise a student-athlete’s legal right of
publicity. With different states around the U.S. passing NIL
legislation and the NCAA’s decision to suspend its rules related to
NIL, student-athletes, businesses, and colleges are now faced with
navigating untested waters.
Our services include:
• Partnering with student-athletes, starting in high school, to
identify and develop an NIL strategy that aligns with the athlete’s
personal values and interests
• Advising and counseling athletes to make key decisions pursuant to
their NIL strategy -Negotiating terms of potential NIL deals
• Contract drafting and review to ensure your rights are protected and
your sponsorship complies with shifting rules
• Intellectual property protection, including digital avatar licensing
• For-profit and non-profit entity creation to help protect your
assets, as well as give back to the community
• Compliance assistance, ensuring your compliance, reporting, and
disclosure requirements are met
• Legislation tracking, so you know all changes that may impact your
eligibility and rights
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